We remove leaks across funnel, measurement, and conversion flows so traffic turns into inquiries.
Revenue Diagnostics
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I build funnels that generate demo requests by reducing friction, fixing measurement, and hardening conversion flows.
You get clear deliverables, clean releases, and a changelog. No slide show.
Few clients in parallel. Fit > volume.
Not because of marketing. Because users wait, misclick, or drop at the form. That reduces qualified inquiries.
If value shows up late, users leave before acting.
Laggy interactions reduce starts and submits.
If events/attribution are wrong, you optimize the wrong lever.
We show outputs: leak report, fix plan, dashboard, changelog. Not claims.
TTFB p75 exceeds SLO (850ms vs 200ms target)
Estimated 12-18% conversion loss on mobile
Move to edge runtime, add CDN caching layer
EB4 Engineering
Week 2
Note: Sample output shown. Real reports include measurement context and scoped impact estimates.
Concrete outputs you receive. No marketing claims.
Less friction before the CTA. More users reach the form.
TTFB p75 > SLO
12-18% conversion loss
Edge runtime + CDN
Week 2
Events are correct. Less attribution drift. Decisions on real signals.
Leads hit your CRM faster. Less loss between submit and contact.
Edge runtime deployed
→ TTFB p75 -35%
Form validation improved
→ Drop off -22%
We don't build 'websites'. We build the funnel and ship measurable improvements.
export async function POST(req: Request) {const { email, company } = await req.json();// Server-side tracking - no blockersawait trackEvent('lead_captured', {source: req.headers.get('referer'),utm: parseUTM(req.url),score: await enrichLead(email)});// Instant CRM syncawait crm.createContact({email,company,pipeline: 'inbound',stage: 'qualified'});return Response.json({ success: true });}
Leak map + top fixes
priorities + scope
deliverables + timeline + from CHF 9,500
baseline → first releases → changelog
Anonymised. No theatrics. Concrete fixes and their funnel effect.
Fix: Restructured value layout + CTA guidance.
Effect: More users reach the form. Less top-of-page bouncing.
Fix: Faster interactions + simplified form flow.
Effect: More starts, more submits, fewer drop-offs.
Fix: Unified events + dedupe/QA.
Effect: Decisions are based on real signals again.
Clear baseline scope. From CHF 9,500. Changes are explicitly quoted.
Final scope is defined after the Funnel Leak Report.
We fix the biggest leaks in your funnel and deliver a measurable setup.
Typical: 2–4 weeks. Depends on stack, access, scope.
If you only need a nice site, there are cheaper options. We're hired when your funnel doesn't convert.
If you lose 1 deal/month to friction, this pays back fast.
Request proposalMonthly iterations on the funnel: measure → fix → ship. KPI first, not meeting first.
If you want monthly shipping without team overhead, this is your container.
Request proposalIf you only need a nice site, there are cheaper options. We're hired when your funnel doesn't convert.
Scope, timeline, measurement, risk answered briefly.
Baseline build for the conversion flow (landing/offer/form/booking) including instrumentation, routing, and a release process. Final scope after the leak report. Anything outside baseline is explicitly quoted.
We ship via preview environments, redirect mapping, and staged releases. SEO critical changes are reviewed. Typical: weeks, not months.
Field data is truth (CrUX/RUM p75). Lab tests (PSI/Lighthouse/WebPageTest) are for debugging. We report before/after deltas with sources and funnel events as the primary KPI.
Event integrity: clear taxonomy, consent aware firing, dedupe, QA. Goal: less event loss, less attribution drift, better decisions.
One technical contact (repo, analytics, CMS) and one business owner (KPIs/offer). Usually 1–2 hours/week after baseline.
If you only need a nice site, many tools work. We're hired when the funnel doesn't convert: drop offs before CTA, form/booking friction, tracking drift, slow routing. We build the funnel as a system and ship measurable improvements.
Still have questions?
Request Funnel Leak ReportFewer meetings. More shipping. Every change shows up in the changelog.
Planned fixes on the funnel (release train)
after every release, with impact
KPI snapshot, priorities, next releases
What shipped. Why. What moved.
Single source of truth. No Slack todo lists.
Before/after. Measurement source. Next lever.
Hypothesis → test → result → decision.
Find leaks (UX, events, drop-offs)
Impact first, limited WIP
Preview → release → changelog
Verify measurement, next iteration
We guarantee process, QA, and measurement. No fantasy outcomes.
business days
if conversion/tracking breaks
only when needed, documented
